Optimizing your mobile site is more than just search engine optimization (SEO) or making sure your content looks acceptable on mobile devices. There are a number of specific areas in which a little attention to how your website’s mobile counterpart is created can go a long way towards improving performance as well as ranking. From the common sense to the not-so-obvious, these seven tips cover a cross-section of areas where you can make measurable gains.
My friends over at Media Temple have promoted a fantastic guide to DPI, and so much more. This article really covers it all and in an outstanding way. I can't recommend it enough. Thanks to Media Temple for pointing it out, and thanks to Sebastien for writing this. Bravo!
Today I revisited some code I'd written about a month ago and reduced the time it takes to run a data loading job from 52 minutes down to sub-10 minutes by replacing a relatively slow API call with a direct call to local code. This is something that was "good enough" until now, but was on my radar as being eligible for improvement. Since I had a new data loading job that would take over 10 hours using the API call, I had to write the new job a better way. Copying this better code back where it could make a difference meant that all of my data loading jobs were now refactored and much faster.
The takeaway here for developers is to periodically revisit your code and refactor it. Find new efficiencies. Examine how your code has been working and consider what you might have learned since the last time you worked on it. You may notice something now that you didn't notice the last time you were in the code.
A small amount of time doing this can pay off in huge improvements.
I'd like to see a contest to see who can design the best web site using only HTML 1.0 and no more than 40k in graphics, GIF and JPG only. That's right, what's the best 1994-era web site that someone with today's skills could design, if they were sent back in time.
This should be sponsored by TechCrunch with a suitably cool prize.