UPDATE, 26 September, 2019 - The FTC is suing Match.com for just the situation I describe in this blog post!
https://www.nytimes.com/2019/09/25/us/match-com-lawsuit-ftc.html
Match.com has a fake problem. That is, they have a problem with fake accounts and there is a clear reason why they have, for years, refused to do a single thing about it.