Wednesday, June 28, 2017

Linkbait Comes to Television

I spent the evening last night at an Irish Pub (yes, I know, this blog entry can just stop here) watching the Seahawks game. Remember, though I live in Silicon Valley, I'm a Seattle transplant. Go Hawks.

As I and the 50+ fans were enjoying a convincing victory, a commercial came on. It was entitled (and captioned), "The Call," and depicted a woman getting a phone call. She says hello, and her face drops as she listens, clearly being shocked at what she is hearing. I, the viewer, know only her shock - there is no indication of what's actually said.

And then the commercial ends with the call to action to go to a URL to find out what happens next.

No. Just no. Clickbait online is one thing. Doing it in a broadcast television commercial? Sorry, that's farther past a line that's already been crossed.

I encourage everyone to refuse to go to any URL presented in this manner. Please help send a message to advertisers that this simply won't work.

Oh, and get off my lawn.

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