• Best practices for optimizing images

    It is said that a picture is worth a thousand words. At an average of five letters per word and including the spaces, that clocks out at about 6K per image. Wouldn’t it be great if we could get all of our web images down to just 6K and have them big and clear? Read More
  • Leverage the ‘Bus Theory’ to pick a memorable domain

    Being in the domain name business for more than 20 years now, the most common interaction I have with family, friends, and customers is, by far, the question, “Seriously, how do I pick a domain name for my small business?”. Read More
  • Website navigation: How to plan a joyful user experience

    Creating a clean website navigation plan is like designing an amusement park — you’re going to have a lot to do, a lot to see, and a lot of information to make available without overwhelming your customers. It’s not an easy task. Thankfully, there are a few patterns and guidelines that can get you started. Read More
  • Tips for strong website backups

    Stop everything you’re doing on your website right now and ask yourself this question: Is everything backed up? If the unthinkable happened in the form of a compromise to your site, could you restore from a reasonably recent backup? If not, you’re looking at the difference between a half-hour inconvenience and the potential of days of headaches restoring an entire site from scratch or, at best, bits and pieces of previously saved work. Read More
  • Adding color to the web development process

    Continuous integration is a wonderful thing. In the domains group here at GoDaddy, we build our code on a continuous basis. Every time a developer makes a change, our code is loaded, built, tested, and any problems immediately noted long before anything “goes live” to the rest of the world. Each build is measured for quality, and any failures or defects would constitute what would be called a “broken” build. While we have a Web-based interface that shows this and Read More
  • 1 Best practices for optimizing images
  • 2 Leverage the ‘Bus Theory’ to pick a memorable domain
  • 3 Website navigation: How to plan a joyful user experience
  • 4 Tips for strong website backups
  • 5 Adding color to the web development process

Much Ado About Technology

Christopher Ambler

Christopher Ambler is a Senior Architect at GoDaddy who writes sleek, performant, low-overhead Java and Scala code. In his copious spare time he can be found playing poker or listening to progressive music not in 4/4 time. He recently relocated to sunny California from Seattle.


Optimizing Images for Web Sites

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My latest article is now up at the GoDaddy Garage. It's an overview of image optimization for web sites aimed at small business owners who are comfortable doing their own web work. Not advanced by any means.



Stick It!

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Okay, yes, I work at GoDaddy, so I'm supposed to like the commercials. But honestly, I find this one funny. Maybe it's my strange sense of humor. Then again, I also like gefilite fish. Go figure.

Tagged in: godaddy humor

Blake Irving on Net Neutrality

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Blake Irving, CEO of GoDaddy, sent an open letter to The Honorable Thomas E. Wheeler, Chairman of the Federal Communications Commission.

In short, GoDaddy supports net neutrality. Full stop. It really is that simple. And (full disclosure), as a GoDaddy employee, I'm very pleased to see this. As I've said many times, this isn't the same company people remember from many years ago. Management gets it. In this case, it's the right position and the company is taking it. I continue to confirm that I made the right decision coming to work here.

Now... Mr. Chairman? It's Go Time.


And on social media...






Why Stephen Hawking is Wrong

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I've always wanted to say that ;)

Stephen Hawking is being quoted in the media as saying that the Higgs Field could wipe out the Universe. His point is that at a high enough energy, it could trigger what's called "vacuum decay," a state whereby a "bubble" of vacuum expands at the speed of light, destroying everything in its path. This could happen if the energy of the field is not constant and eventually changes or, as some media are reporting, if a sufficiently-advanced civilization were to experiment at such high energies.

To do this would require a linear accellerator, as we understand them, the size of the orbit of the Earth. Not something we're about to build any time soon.

Here's why everyone is wrong, at least about the second part: if it could have happened, it would have by now. Indeed, anything that any civilization could do to destroy the Universe would have resulted in such destruction long ago. The Universe is huge. If something could have happened, it would have. To think that in the 13.7 billion years that we think the Universe has been here NOTHING capable of destroying it has happened yet, but just might any day now is the pinnacle of self-importance. The odds just aren't there.

So relax. The Universe will be here tomorrow. I'm prepared to bet on it, in fact ;)

Tagged in: physics

I'm a Ninja and I'm OK

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I tend to peruse the job openings posted to LinkedIn and other such sites. There is some value in keeping up with who is doing what by watching hiring needs (don't worry, GoDaddy, I'm not on the market). Something I've noticed lately, though, is that a lot of companies are starting to add statements like this to their listings:

"Anyone with 'Ninja' in their title need not apply."

Now I get the sentiment - companies aren't interested in people with inflated egos or a disproportionate assessment of their abilities and worth. But that said, lighten up, Francis.

If you check my LinkedIn profile, you'll see that I list "Powerful Internet Ninja" as my title when I worked at Demand Media. As I said in my profile, there are those who look down at using "Ninja" in a job title. To those people, I say lighten up. I did some pretty cool things at Demand Media, many of which were, while completely moral and ethical, somewhat sneaky in terms of strategy and competition. "Ninja" describes what I did sometimes, and it just sounds cool. If you think that detracts from my skills or makes me somehow pretentious, I will politely smile and disagree.

In other words, it's pretty clear I don't take titles seriously. Anyone who is disqualified from consideration based on the fact that they get a little humor out of their self-claimed title (along with, let's be honest, self-claimed experience) probably doesn't want to work at such a company, anyway. That's a pity, because some of the best technologists I know have senses of humor that make mine look absolutely pedestrian.

Then again, maybe such a line in the sand is a good gating function for everyone.

Tagged in: humor insight

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