Some of you (okay, two of you) may have noticed that this blog is now 100% on SSL. If you try to get to any page here normally, you will find that you're redirected to the HTTPS version of the page.
No, this doesn't mean I'll be adding e-commerce any time soon (well, if the logo that my incredibly talented friend Shawn is working on for me is a hit, maybe I'll offer t-shirts :-)). What it means is that web sites being secure simply as a matter of course resonates with me. There's no compelling reason for this site to be SSL, but there's no reason not to.
And with Google's announcement that SSL sites will get more search engine love, there's a benefit. Google's plan is clear - offer some value for web site owners to go SSL and it will become more comfortable for everyone. Enacting social and technical change through positive reinforcement. I can get behind that.
Changing to HTTPS means a lot of the previous likes and shares won't track, but that's okay. With good change sometimes comes a little pain.